Pilot Scheme for Characteristic Local Tourism Events

The applicant must be the organiser of the Event, and the proposed Event in the application must: 1. Incorporate Hong Kong's local characteristics or unique attributes. 2. Attract total onsite attendance (including local and non-local attendees) of 5,000 or more (actual number based on the funding level), at least 10% of whom are non-local visitors. 3. Incur a total event cost of no less than HK$2 million (excluding in-kind sponsorship). 4. Attract local and overseas media coverage, raise the international profile of Hong Kong, create a branding impact, and attract visitors to come to Hong Kong specifically for the Event.